Boulevard x Kansas City Royals Present: Hustle Up!

Hustle up!

February 2020

Take me out to the ballgame,

Take me out with the crowd;

Buy me some peanuts and Hustle Up!

Straight from the can or poured into a cup!

The Kansas City Royals are heading into a brand-new season, and to continue the celebration of our partnership with the team, we’ve also got a brand-new beer on deck that we can’t wait to share with you. Our brewers wanted to brew a full-flavored delicious Blonde Ale that won’t slow you down when you are rooting on the home team. Clocking in at just 100 calories and 5.7 grams of carbs, Hustle Up! is a home run for fans looking to keep up on game day with a refreshing beer.

Clean and crisp, Hustle Up! is a beer-flavored beer. Available in six-packs of 12oz cans and on draft, this Blonde Ale drinks with ease and has a cracker-like malt character and a subtle hop finish. Designed to be enjoyed anytime and anywhere, we especially love drinking this beer while watching baseball, whether it’s in the stands at Kauffman Stadium or glued to the couch.

Hustle Up! slides onto shelves in the Greater Kansas City area beginning Monday, 3/9, and will be available throughout the rest of the Royals home viewing network (Western/central Missouri, Kansas, Nebraska, Iowa, Arkansas) over the coming weeks. And look for it at Kauffman Stadium starting with the home opener on 4/2!

Characteristics

Aroma: Cracker, biscuit dough

Malt: Strong aroma, mild sweetness

Hops: Supporting balance

Balance: dry, clean, carbonation

Body: Light, crisp

ABV: 4.0%

IBUs: 10

Calories: 100

Carbs: 5.7g

Pairing ideas: stadium nachos, foot-long hot dogs, peanuts, Cracker Jack, ice cream in a mini baseball helmet, victory