A person holds a can of Boulevard 89 beer with a glass of whiskey on a bar counter. The setting appears to be a dimly-lit bar with blurred lights and other patrons in the background. Another person is holding a can of beer in the background.
A can of BLVD '89 Lager, featuring colorful and retro-inspired graphics, against a solid blue background. The can reads "Feelin' Fine Since 1989" with "4.5% ALC/VOL" and "12 FL OZ" at the bottom.

Born & Brewed in Kansas City

BLVD ’89

A can of BLVD '89 Lager with a slogan "Feelin' Fine Since 1989" at the top. The can indicates the beer has 4.5% alcohol by volume and comes in a 12 fl oz size. The design features bold text and a backdrop of cityscape graphics.
ABV
4.5
IBU
10
EBC
4

Lager – No Longer in Production

In 1989 Boulevard Brewing Company set out to make beers for real beer lovers. In those early days, John McDonald imagined an easy drinking beer and fit for a day at the ballpark. We believe that after all these years, this would have been that beer. BLVD ’89 is light, easy, and cooler-ready. Whether it’s for tailgating or day drinking, take it back to ‘89.