Boulevard Unveils Collaboration with Kansas City Royals

Mexican-Style Lager to hit regional taps and shelves soon

February 2018

Boulevard Brewing Company today announced a new seasonal beer created to celebrate its partnership with the Kansas City Royals. ¡Vamos! (Let’s Go!), a Mexican-style lager, will be available on tap at area bars, restaurants and at Kauffman Stadium as well as in six-packs throughout the Royals regional viewing territory beginning in early March and running through April, or while supplies last.

“We brewed this delicious, refreshing lager as a salute to our boys in blue and the city we love,” said Natalie Gershon, Boulevard vice president of marketing. “Our brewers truly knocked it out of the park with ¡Vamos!”

“Our partnership with Boulevard combines Kansas City’s love for baseball and craft beer,” said Michael Bucek, vice president of marketing and business development for the Kansas City Royals. “¡Vamos! is a reflection of tradition, culture, and excitement – much like the sport itself. Royals fans will really enjoy this great new offering throughout the city and at The K.”

Flaked maize and equal parts pilsner and Vienna malts are balanced by a subtle but distinctive hop character, making for an enticing, easy drinking beer. ¡Vamos! pairs well with street tacos, hamburgers, hot dogs, baseball helmet nachos, and of course, peanuts and Cracker Jacks.

About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.