Boulevard Brewing Co. & Kansas City Royals first baseman

Vinnie Pasquantino + Boulevard Brewing Co.

As the official Craft Beer of the Kansas City Royals, Boulevard is thrilled to announce a new brand partnership with the Royals’ star first baseman, Vinnie Pasquantino.

Throughout the 2025 season, Pasquantino will appear in branded materials to promote a wide series of Boulevard products. The partnership was born out of what Boulevard VP of Marketing Ali Bush calls a “genuine mutual fandom.”

A former 11th round MLB Draft pick, Pasquantino joins the Boulevard team after a breakout 2024 season in which he hit .262 avg, 19 HR and 97 RBI and led the Royals to their first playoff appearance in 10 years. Nicknamed “the Pasquatch,” Pasquantino has become a fan favorite for his humor and personality off the field in addition to his consistent on-field performance. 

“Boulevard is a huge fan of Vinnie’s, and beyond being a really good baseball player, he shares Boulevard’s love of the Kansas City community, a love for pets, and a love for really good beer,” Bush said. “Our team feels incredibly lucky that he’s a fan of ours as well. With Boulevard being the Official Craft Beer of the Kansas City Royals — and with Vinnie being such an important member of our hometown team — it felt like a natural fit to have him join our team as well.”

For Pasquantino, a longtime Boulevard fan, the partnership was a no-brainer.

“I’ve always been a huge fan of Boulevard, so partnering with their team has been a great opportunity to spread the love and generate excitement for the 2025 season,” Pasquantino said. “It’s been really fun to work with an iconic local brand that’s so connected to Kansas City and the Royals, and we’re looking forward to what the upcoming season has in store.”